Marketing Your Mastery Blog

Insights and advice on how to showcase
the unique brilliance you bring to the world.

Blaze a path of your own brilliance and illuminate the world.”
– Unknown

Don’t hide your light under a bushel.”
– Bible Matthew 5:15

This is all about Marketing Your Mastery!

If you want to focus on a particular subject, the menu below has all the categories we’ve assigned to our essays. Just click on one of the categories and you’ll get everything we’ve written with that as the primary topic. Enjoy!

  • "Why fit in when you were born to stand out?" —Dr. Seuss People don’t remember much unless they have a repeated experience of a person, idea, experience, or place. Research about the Forgetting Curve by Ebbinghaus illustrates the rate at which the average person forgets: approximately 40% the first 24 hours; 60% the next; then Read more...

  • “Find out who you are and do it on purpose.” —Dolly Parton You know you’re successful, not when you make a lot of money, but when you are being you: you enjoy and appreciate the people you work with, and your customers look forward to working and being with you. That takes fully embracing who Read more...

  • “A role model should be like the light at the end of a tunnel, guiding you when you are lost.” —Cristina Imre We are all competing for people’s attention when we are in business. And while I fully believe there is enough for all of us (coming from a mindset of abundance), we are also Read more...

  • "There is no truth. There is only perception." —Gustave Flaubert Pricing by value was the topic in my last essay: Your Price Signals Your Value to Your Market. In a nutshell, your price reflects the value delivered to your customer, rather than the cost of the product or service to you – a completely customer-based Read more...

  • “Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.” —Seth Godin Pricing often seems like a tactical, mundane sort of topic. Prices are usually set according to what already exists in the market: slightly above or slightly below a competitor. Most small businesses Read more...

  • I just went through changing my email on many email newsletters—from an old email address that had been overtaken by spam to a new one that filters the spam a bit better. That meant interacting with every email newsletter I’d ever subscribed to… I suppose I could have just left some alone, allowing them to Read more...

  • “The journey of a thousand miles begins with one step.” —Lao Tzu SEO for your website and online presence generally is one of those digital marketing activities that becomes overwhelming quickly. In fact, the first step is overwhelming if you were to do it ‘right’: looking for keywords or also called keyword research. Since being Read more...

  • Recognize and acknowledge yourself to be a facilitator of your customer’s success. They are the hero in all your communications. They are the ones who will be creating the results and making the difference in reaching goals. By placing your customer in the hero role, you engage their identity, energy, enthusiasm, and partnership. And in the end, Read more...

  • 1. Make your communication personal. Imagine you are writing one-to-one with someone you’re trying to help be more successful in their personal or professional life. Speak directly tothat person. 2. Use plain language: straightforward, direct, action-oriented. No acronyms, no jargon, no corporate speak. Imagine you’re speaking to someone who has no prior knowledge of your product Read more...

  • Sometimes we forget that the most powerful actions we can take to get customers are in person and local. To be everywhere is to be nowhere.     -- Seneca Your Challenge: How are you taking advantage of your local connections and communities to get customers for your new business? How hyperfocused and hyperlocal are you in your marketing Read more...

  • Are you missing out on new business because you aren’t using LinkedIn to your best advantage? Discover the 3 things you can do to get your business in gear on LinkedIn. LinkedIn isn’t just for big companies, recruiters, and job seekers. LinkedIn is also a great place for business owners to form partnerships, find subcontractors, Read more...

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