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Social Media turns out to fit nicely into the 4 P’s of Marketing

Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.

And, the entire point of the 4 Ps is to have a way to remember all that you need to think about to be effective.



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